{"id":27990,"date":"2025-02-12T17:22:28","date_gmt":"2025-02-12T17:22:28","guid":{"rendered":"https:\/\/www.midasireland.ie\/?p=27990"},"modified":"2025-02-12T17:22:28","modified_gmt":"2025-02-12T17:22:28","slug":"how-irelands-ubotica-thrives-in-an-unpredictable-space","status":"publish","type":"post","link":"https:\/\/www.midasireland.ie\/blog\/how-irelands-ubotica-thrives-in-an-unpredictable-space\/","title":{"rendered":"How Ireland\u2019s Ubotica thrives in an \u2018unpredictable\u2019 space"},"content":{"rendered":"
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The company has been going from strength to strength, showing that Ireland punches well above its weight in the space-tech arena.<\/p>\n

Many astronauts who travel to space and are able to look back at the Earth from this incredibly unique vantage point experience a transformative shift in their consciousness.<\/p>\n

They see our planet for what it is: a borderless, fragile orb intrinsically connected by and reliant on all life forms on it. This is known as the overview effect, coined by space philosopher and author Frank White.<\/p>\n

I think of this often when writing about\u00a0<\/span>Earth observation<\/a>, which is the process of gathering information about the Earth\u2019s surface, waters and atmosphere. This is carried out both on the ground and in the skies above, using satellites rather than humans.<\/p>\n

And while the satellites themselves obviously can\u2019t \u2018feel\u2019 the overview effect, they can give us the opportunity to paint that vital big picture using intricate details gleaned from the data they deliver.<\/p>\n

Here on Earth, Ireland stands confidently on the global stage among other strong space players. Despite the country\u2019s size, it has produced impressive technology, start-ups and research that furthers our understanding of Earth using space technology.<\/p>\n

But when we focus specifically on Ireland\u2019s mark on the Earth observation arena, Dublin-based space-tech company Ubotica is the player that comes to mind.<\/p>\n

Ubotica is based at Dublin City University\u2019s research and innovation campus,\u00a0DCU Alpha<\/a>. The company enables satellites with AI to make them capable of Earth observation, essentially turning them into smart satellites.<\/p>\n

Since it was founded, the space-tech start-up has had a string of success stories, including striking a\u00a0partnership with IBM<\/a>\u00a0and\u00a0forming a corporate entity in the US<\/a>\u00a0to expand its presence in the country.<\/p>\n

Last year, it successfully\u00a0launched its CogniSAT-6 satellite<\/a>\u00a0<\/span>as part of its mission to improve Earth observation services and it also joined\u00a0<\/span>Meseo, a Horizon Europe-backed project<\/a>\u00a0<\/span>to develop a scalable multi-mission Earth observation system that can support large-scale data processing.<\/p>\n

Working with unknown unknowns<\/strong><\/h2>\n

Sean Mitchell, Ubotica\u2019s chief commercial officer<\/strong> spoke to me at the annual Midas Conference in November 2024<\/strong> about the company and the challenges that come with space-tech.<\/p>\n

He pointed out that despite all of the advancements in deep tech, \u201cspace stuff is still really hard and really unpredictable\u201d.<\/p>\n

\u201cOn the technology front, we had to spend a few years really proving that the technology could not just function technically but actually survive in the harsh environments of space and radiation conditions, the launch conditions and so on,\u201d he said.<\/p>\n

\u201cBut we\u2019ve kind of gotten through that, we\u2019ve proven that they can work, the systems that are really commercial off-the-shelf systems, but they can survive and for the length of time of the missions.\u201d<\/p>\n

The job of making sure the equipment can withstand the conditions for the amount of time they need comes from years of testing, where engineers will characterise how these off-the-shelf systems will perform in certain conditions and work out how much shielding it needs to protect it and essentially make it space ready. This is easier for lower Earth orbits as the conditions are much less aggressive than higher up.<\/p>\n

However, the unpredictable nature of space means that even in this situation, strange stuff can happen, such as when a recent Ubotica mission came up against the\u00a0<\/span>South Atlantic Anomaly<\/a>.<\/p>\n

\u201cIt\u2019s a high radiation zone and with the recent sunspot activity it\u2019s particularly aggressive right now and it did cause an upset on the spacecraft,\u201d said Mitchell. \u201cWe joke that it actually turned it into kind of a time machine \u2013 it confused the GPS system; it thought the year was 2070 and so it started the spacecraft tumbling and so on. Thankfully, we were able to recover it.\u201d<\/p>\n

From gathering data to using it<\/strong><\/h2>\n

Earth observation data has several use cases, from predicting\u00a0<\/span>future diseases and pandemics<\/a>\u00a0<\/span>to\u00a0<\/span>monitoring natural disasters<\/a>\u00a0<\/span>and providing valuable data on the\u00a0<\/span>climate crisis<\/a>.<\/p>\n

And while a major challenge for space companies like Ubotica revolves around getting equipment up there, the next step is actually being able to harness the data, build interest and navigate the typical Earth-bound commercial reality of navigating a go-to-market strategy.<\/p>\n

\u201cI think the big thing for us is that the space data at the moment is quite inaccessible. It\u2019s expensive, it takes a couple days to get it, it\u2019s a very technical thing to try and interpret images,\u201d said Mitchell.<\/p>\n

\u201cBut if you think about what people really need, it\u2019s intelligence for whatever their business problem is and they need it at an affordable level, in a timely manner and then in a digestible form so that\u2019s the challenge for us is to turn this into something that people can use.\u201d<\/p>\n

Ireland on a global stage<\/strong><\/h2>\n

Mitchell\u2019s own background encompasses 35 years in the semiconductor industry, another key area Ireland succeeds in, so it\u2019s no surprise that he said the country has become somewhat of a powerhouse in the modern-day space race.<\/p>\n

Recent successes beyond Ubotica include multiple\u00a0<\/span>Irish inputs to the historic James Webb Space Telescope<\/a>, the launch of its\u00a0<\/span>first satellite EIRSAT-1<\/a>\u00a0<\/span>in 2023 and vital Cork-made tech aboard the\u00a0<\/span>ESA Proba-3 mission<\/a>.<\/p>\n

\u201cDefinitely the ecosystem is really developing quite strongly now. I think it\u2019s probably fair to say we\u2019re punching above our weight in terms of partnerships with, say, the European Space Agency and things like that and really working on quite advanced technologies across a whole range of areas,\u201d he said.<\/p>\n

\u201cEnabling the new systems takes innovation in lots of different areas, not just things like the AI processing, but you have to couple that with sensors, with communications, networking, there\u2019s a whole lot of things that go around it so it\u2019ll be really exciting to see lots of different technology areas where people are getting engaged in the space market.\u201d<\/p>\n

Don\u2019t miss out on the knowledge you need to succeed. Sign up for the\u00a0<\/em><\/strong>Daily Brief<\/em><\/strong><\/a>, Silicon Republic\u2019s digest of need-to-know sci-tech news.<\/em><\/strong><\/p>\n<\/div>\n<\/div>\n

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